Society says: do more and do it faster; but faster is not always better, especially when it comes at the expense of your wellbeing. Crock-Pot encourages you to take a minute, slow down, and find your happy pace.
Our first step was to freshen up Crock Pot’s current brand identity. We wanted to keep it recognizable as the classic identity but also modernize it in a way that integrates the overall look and feel of the campaign.
Crock-Pot takes over an aisle at your local grocery store with an emphasis on slow foods. Specially selected ingredients and accessories are displayed along with decor to remind people to slow down and stop rushing.
Crock-Pot debuts their very own restaurant in New York City’s Times Square focused on taking a break from the fast paced bustle of the city to relax, enjoy some slow cooked food, and reflect on the simple pleasures of life.